MEET THE FOUNDER

My name is Masha Pavlovic, I am the founder of la clé.

As a successful businesswoman, I have seen the world. Wherever I went, I also followed my passion for beauty and cosmetics. Over the years, I have seen many beauty and cosmetic products and learned a lot about the different needs and demands behind them. But there was one thing I just couldn’t find: a skin care line that is fully transparent and cares for the elementary needs of modern women.

I was looking for something rather simple and effective, precision cosmetics for sophisticated women who know what they want.The more I talked to other women the more I realized that I wasn’t alone with my wish. So, I decided to take matters into my own hands. My excellent contacts to acclaimed scientists in Switzerland, helped me translate this rather demanding idea into action.